It has been ten years since Slovenia first took part in the Trusted Brand research - one of the most extensive European consumer researches and Gorenje won the cherished title of the most trusted home appliance brand in Slovenia for the 10th consecutive time.

The reserach, organized all over the world by the Reader's Digest magazine, aims to establish which brands earn the most trust with the Europeans; which are the most trusted domestic and foreign brands, the most trusted brands in ecology and the most trusted public figures.

In Slovenia the Trusted Brand 2016 research was carried out by Mediana Institute for market and media research among 7.400 randomly selected subscribers of Reader's Digest Slovenia magazine. The respondents named their most trusted brand in 32 categories and also in the field of ecology.

In the home appliances category Gorenje won the title of the most trusted brand for the 10th consecutive year, thus being the most successful brand in this category since the launch of the Trusted Brand research in Slovenia a decade ago.