The fair was attended by numerous business partners and buyers from various countries. Gorenje Keramika, together with the known Slovenian rapper 6pack Čukur, performed 5 successful »ceramic concerts« that drew a lot of attention of the visitors. The concerts took place at Gospodarsko razstavišče exhibition site, in front of the attractive presentation of the »capsized bathroom« in the form of a cube. Visitors could therefore get to know Gorenje Keramika from a different perspective. They were excited about the novelties developed by using the latest digital decorating technology.