Analysis of the Indian home appliance market has shown that major increase in sales is expected in the coming years for built-in cooking and refrigeration appliances, front-loading washing machines and dryers, and dishwashers. Demands of Indian consumers in terms of technology and functions are also ever higher, which means that Gorenje's technologically advanced appliances that are friendly to both the environment and the users can be competitive in the Indian market.

The ambitious market entry plan for India involved working with a distribution partner and offer of a comprehensive range of hot, cold, and wet appliances of the Gorenje brand, as well as designer lines such as Ora-Ito, Pininfarina, and Simplicity. Today, Gorenje is already present in kitchen studios of reputable manufacturers and retailers of kitchen furniture, in major appliance retail chains, and in development projects for tourist apartments.

Another important part of the entry strategy for the Indian market was the decision to open three own showrooms in the first year of operations. We worked with the Enviro Appliances & Services to open already in September the Gorenje Experience Centre in Mumbai, followed by a studio in Chennai in December; in February 2013, a studio will be opened in Bangalore. We are planning to open three more showrooms by the end of 2013 to present the Gorenje brand directly to consumers across India as well as possible.