From March 12th to 20th 2011, Gorenje is exhibiting at the central Austrian tradeshow for home and interior equipment, the Wohnen und Interieur in Vienna. The exhibition area spanning 112 square meters includes the line of kitchen appliances dubbed Gorenje designed by Karim Rashid, Retro refrigerators in all nine colours, and – for the first time in Austria – the new Gorenje⁺ line. Gorenje's kitchens Nola and Kira seem to be attracting the attention of the visitors as well.

At the fair, Gorenje Austria is unveiling the line of products of the new Gorenje⁺ brand to their business partners and visitors. The line will be launched next month and it will be available exclusively in kitchen studios. The tradeshow exceeded all expectations in terms of the number of visitors already in the first days. "The visitors are attracted to the lively colours of Gorenje Retro refrigerators and the heavenly blue colour of the Kira kitchen. But above all, they are interested in the operation of the innovative iChef colour control module on the Gorenje⁺ ovens," commented Mrs. Petra Krajnc, head of marketing at Gorenje Austria.