Gorenje won the Trusted Brand award for the fifth consecutive year. The award is presented to those brands that the consumers have the most confidence in. In this year's research, 69% of 1005 respondents in the survey selected Gorenje as the most trustworthy home appliance brand in Slovenia.

In Slovenia, the survey has been conducted since 2006. This year, it was carried out for the first time as a part of the pan-European Trusted Brand survey that included 16 countries. The pan-European survey includes 20 global product categories. To this, the Slovenian survey added 18 local categories. Hence, consumers in Slovenia chose a total of 38 Trusted Brand 2011 winners from a total of 6,997 listed brands. The consumer rating is based on trust, quality, excellent value, strong image, understanding of the consumer, and recommendation of the brand to others.

The Trusted Brand award is presented by Mladinska Knjiga and the Reader's Digest magazine. Festive award ceremony will be held on May 24th 2011.