International fair IFA 2010 started in the early 1920's with luminaries and legends such as Albert Einstein as keynote speakers, is the world's leading show for the Consumer Lifestyle market today.

This year for the third time, as the exhibition HOME APPLIANCES @ IFA became the part of the show, all the significant home appliances manufactures will be present. At this year’s exhibition Gorenje is also celebrating its 60 years of creativity and experience.

As a global stage for innovative ideas and product solutions, IFA is a great opportunity to consolidate the existing business partnerships and to forge new ones. Last year, Gorenje hosted over 2,300 business partners from across the world at the fair; this year, it will be an opportunity to invite them join the company in celebration of the company's sixtieth birthday. Paying tribute to this festive occasion, Gorenje will launch a limited anniversary edition of appliances called Gorenje Simplicity Moonlight which will thus see its debut at the fair.

The IFA defines tomorrow’s retail product portfolio, innovation and technology, and development of new products which is of key importance for further progress of both companies and brands.

The array of novelties presented in Berlin this year bears witness to Gorenje's commitment to development of technologically perfected and environmentally friendly home appliances that address the customers with appealing design and innovative solutions. Indeed, pursuit of superior design, innovation, and sustainable development has fuelled the 60 years of creativity and established rock-solid foundations for our future business success," says Franjo Bobinac, Gorenje President and CEO.

Destined to steal the show, however, is the premiering innovative application GreenConnected. Harnessing high-tech innovation to deliver energy efficiency, it is an original upgrade to the existing iGorenje system which allows controlling intelligent connectible home appliances from remote locations.

iGorenje's user interface was adapted for use with the iPad tablet PC and upgraded with a revolutionary smart power management concept called PowerManagement which optimizes the use of power by adjusting the timing of appliance operation cycles.

The array of connectible appliances includes a washing machine, an oven, and the most recently added refrigerator and freezer combo. The latter features another ground-breaking innovation: a battery that is charged during the periods of lower power rates to release the power during higher rates, as well as allow operation in case of a power supply failure.

A device with a Wi-Fi interface, such as a mobile phone, PDA, iPod Touch, laptop, iPad, etc., can be employed to check the appliance status and to send control orders from a remote location. Gorenje experts will continue to develop the iGorenje system to include other advantages made possible by the smart grids, affording the users even better and more economical operation of home appliances, both when at home and while on the road.

Moreover, Gorenje's portfolio of novelties presented at the exhibition area includes the new generation of A+++ class refrigeration appliances. In addition to meeting the requirements of the highest energy class, they feature numerous economical functions and technological advancements, such as improved insulation system, innovative solutions for refrigeration system components, and an advanced compressor, to reduce power consumption to a minimum. Thus, the models of appliances in the future highest energy class A+++, presented in Berlin, will save 60 percent of power compared to an A class appliance. They are scheduled for launch in the markets in the course of the following year.

Also launched in 2011 will be the Gorenje Pininfarina Steel Collection, another collection of appliances premiered this year. Inspired by the power and beauty of this prestigious metal, this is a follow-up to three highly popular collections resulting from Gorenje's collaboration with the Pininfarina design studio.

The centrepiece of this year's exhibition area perhaps best symbolizes the spirit of Gorenje's creativity. One of Gorenje's flagship concept products, the luxurious SmarTable, is covered in green turf to introduce yet another possible application of the concept of a refrigerator integrated into the base of a table and accentuate the company's environmental awareness. 

In addition to the above novelties, other Gorenje's hit collections will also work their charm at the fair. The Gorenje designed by Karim Rashid will touch the visitors with the magic of light and the charisma of its designer; Gorenje Retro Collection will glow in the rainbow of new colours; and the Gorenje Simplicity line will impress with its rational perfection and straightforward operation for which Gorenje won the Plus X Award in the category "Ease of Use."

These are only some of the highlights from the verve of Gorenje's exhibition area at the IFA 2010 fair taking place from September 3rd to 8th this year in Berlin. You are kindly invited to visit Gorenje booth in hall 1.1, to join them in a celebration of their 60 years of creativity.

Having started in the early 1920's with luminaries and legends such as Albert Einstein as keynote speakers, IFA is the world's leading show for the Consumer Lifestyle market today.

Last year, this global display of innovation and new technologies was attended by over 228,500 visitors and 6,219 media representatives from 78 countries. A total of 1,164 exhibitors presented their products on total exhibition area of 121,000 square metres, completing EUR 3 billion worth of deals.

This year, for its 50th edition, show organisers expect to break new records in terms of innovations and deals done at the show.
www.ifa-berlin.com