Austrian eminent private European Brand Institute from Vienna presented on 17^th September 2008 results of a brand research on European level which included 3000 brand corporations from 24 countries. They exposed Gorenje as positive example of a leading brand in east Europe, with estimated value of 445 million euros. Gorenje increased its brand value by 63 million euros which equals to 16.5 percent in comparison to last year.

The European Brand Institute exposed in its brand research that for a brand to be successful it has to adapt to regional cultures, expectations and need. Furthermore, powerful brands contribute significantly to a stronger identity, employment and economic growth. There is a significant dividing line between Eastern and West Europe in the European brand landscape with international corporation brands dominating in Eastern European countries. The Hungarian largest commercial bank OTP Bank, the Russian telecommunication brand Beeline and the Slovenian home appliance brand Gorenje have been exposed as positive examples to all European Union members by the institute. Thus, Gorenje has reinforced its brand leadership in the markets of Eastern Europe and increased its value by 63 Million euros or 16.5 percent to 445 million euros. 

The research, which is published on the web page www.eurobrand.cc, ranks brands by categorised scales in sixteen industries considering corporation brands, individual brands, country and industry.

To millions of users all over Europe and around the world, Gorenje represents a synonym for modern, innovative and technologically advanced brand of household appliances, distinguished by outstanding design. Its recognition between consumers is high and its image of excellence and quality brand was gained through more than a half century long tradition. The corporation Gorenje is among the most renowned companies in Slovenia and has been so for many years. Their managers are known as the best in their areas. The excellence of realizing the Gorenje vision is recognized also by the awards for the most open joint-stock company, for systematic investments into knowledge and care for education of employees, for innovations and for best public relations. In the field of environmentally-friendly technologies and energy saving and many prestigious international design awards.

Gorenje is a company with an ambitious vision to become the most innovative, design-oriented manufacturer of household products in the world. They approach to the market as a challenger and not the follower. On average they annually invest into development from 40 to 50 million Euros. Attentive and watchful monitoring of the way of living and directions inspires Gorenje to develop products, made to suit the consumer’s needs. In the field of environmentally-friendly technologies and energy efficiency and saving, Gorenje can boast of outstanding achievements in products as well as in production processes, exquisite design, created in their own Gorenje Design Studio and perfected in cooperation with international recognized designers. Gorenje has been in the company of Europe’s leading household appliance producers for nearly six decades and will in the future continue to strengthen its position as a specialized producer of home products and by increasing the production and extension sale routes will continue to seek opportunities on new markets.